About Effeffe Pet
Founded in 2016, Effeffe Pet was established through a strategic partnership between Anadolu Pet Group and Effeffe Italy, with the mission of bringing global standards in pet nutrition to Türkiye. This powerful synergy unites Effeffe Italy’s 35 years of global production discipline and technical expertise with Anadolu Pet’s 30+ years of deep-rooted market experience and extensive distribution network under one roof.
Operating from a modern 8,000 m² production facility in Manisa, equipped with the latest technologies and managed by industry-leading professionals, our organization serves as a center for scientific solutions. We enhance the quality of life for our dear companions by merging domestic manufacturing power with international excellence.
Supporting its manufacturing expertise with a broad portfolio, our facility houses the LaVital, Pronature, Econature Plus, Econature, Paw in Love, Croque, and Dost Pati brands across the Super Premium, Premium, and Economic segments. Formulated in R&D laboratories equipped with advanced technology, these recipes offer high-quality and reliable solutions tailored to the diverse needs of pets.
By reflecting our field experience and market dynamics onto our production strength, we deliver these high-quality nutritional solutions to business partners and pet lovers seamlessly through Türkiye’s most extensive marketing networks.
Today, Effeffe Pet is available at more than 3,000 sales points domestically, while carrying the quality of Turkish manufacturing to the global stage through exports to 32 countries.
