About Effeffe Pet
Founded in 2016, Effeffe Pet was born out of the strategic partnership between Anadolu Pet Group and Effeffe Italy to bring world standards in pet nutrition to Turkey. This powerful synergy combines Effeffe Italy's 35 years of global production discipline and technical expertise with Anadolu Pet's more than 30 years of experience in the Turkish market and extensive distribution network.
Today, our company, which continues its activities in its 8,000 m² modern production facility in Manisa with the latest technologies and expert professionals in the field, is the center of scientific solutions that combine domestic production power with global standards and improve the quality of life of our canine friends.
Supporting its production expertise with a wide portfolio, our center includes LaVital, Pronature, Pronature Plus, Econature, Paw in Love, Croque and Dost Pati brands in Super Premium, Premium and Economic segments. Formulas prepared in R&D laboratories equipped with advanced technology offer high quality and reliable solutions for different needs of pets.
Our structure, which reflects sectoral field experience and market dynamics to its production power, delivers these high quality solutions to business partners and pet lovers uninterruptedly through Turkey's most widespread marketing networks.
Today, Effeffe Pet is present in more than 3,000 sales points in Turkey and carries the quality of domestic production to the world market with exports to 32 countries abroad.
